FREELANCED

02 / Brand & digital experience

2026

Stillgrain

Help customers choose with confidence before they ask for a quote.
Explore the material studio ↗

Sunlight falls across a pale oak floor in a quiet plaster-walled room with a leather chair and stone hearth.
Dune oak / Material study 01A warmer way to choose a floor.

The project

Scope
Identity & art direction
Interactive design
Format
Original studio concept

Make a complex
choice feel clear.

A floor is a large decision, often made from a small swatch. Stillgrain starts with the room: the grain underfoot, the warmth of the light, and the way a finish changes the whole space.

We created an imagined flooring brand and a working material studio to close that gap. Customers can compare finishes in the same room, enter dimensions and plan quantities before taking a specification to a supplier.

The interactive experience

Choose a finish.
Plan a room.

Explore four finishes in the room, compare alternatives and calculate the boxes needed for your space, including a waste allowance.

Open the material studio
Stillgrain room planner calculating ten boxes of Dune oak for a 200-square-foot room with a 10 percent waste allowance; desktop view shows the full material studio.

Original concept with AI-generated room imagery and imagined products.

Explore the working prototype ↗
The same sunlit interior with deep walnut flooring, bringing a darker tone to the stone and plaster surfaces.
Bracken walnut / Material study 02

The visual direction

One room.
Two moods.

Pale oak opens up the space. Walnut brings depth and warmth. Keeping the setting consistent lets the material become the decision.

Soft mineral tones and quiet typography carry that same restraint into the identity and interface.

PaletteOak, walnut, chalk

CharacterWarm, tactile, considered

Next project / Identity & campaign

AFTERFORM

Do customers struggle to compare or configure your product?
Show us the decision they face ↗