FREELANCED
A sculptural red-glass AFTERFORM perfume bottle, with a brushed metal cap, catches a sharp beam of warm light.

01Fragrance
Studio study / 2026

AFTERFORM

Make a new fragrance
feel established.

Explore the study
Project
AFTERFORM / 01
Disciplines
Art direction / Identity / Motion
Studio
FREELANCED
01 — The identity

A first impression
that belongs
at your price.

A new beauty brand has to communicate its value before a customer can experience the product. When packaging, campaign and website each tell a different story, that value becomes harder to see. AFTERFORM brings them into one direction: a distinctive silhouette, restrained identity and consistent launch imagery.

An angled overhead view of the AFTERFORM red-glass fragrance bottle beside a deep-wine presentation box, on textured ivory paper.
AFTERFORM / Packaging conceptArt direction & identity

One launch. One identity.

View the artwork
Red glass and brushed metal fill the AFTERFORM fragrance campaign poster. AFTERFORM 01 Eau
de parfum
Campaign composition01 / Portrait
AFTERFORMType study / 01
AFTERFORM
01AFTERFORMEau de parfum
Display / Label2026
Identity composition02 / Label
An extreme detail of amber light refracting through the sculpted right edge and thick base of the red glass.
Glass / light / surfaceDetail 01

02 — Material & light

Red, with
depth.

The same glass, light and colour recur across the launch. A narrow copper reflection makes the bottle recognisable in a campaign crop or a moving frame; the label stays quiet enough for the product to lead.

In motion

Launching a fragrance or beauty product?
Send your product, audience and launch date.

Independent fragrance concept.
Product imagery and motion generated.
Art direction and campaign design by FREELANCED.

Plan your launch.